Alaska Airlines Unveils Premium Upgrades, Including Lie-Flat Seats and Aurora Suites

LATEST MATERIAL CHANGE

What changed?

Alaska Airlines is planning a major premium spending spree, with upgrades to its planes and airport lounges. The airline will install lie-flat seats on domestic planes, starting with key transcontinental routes as early as 2028. Additionally, Alaska will introduce premium economy, known as Premium Reserve, on its 737 MAX 10s, Boeing 787s, and Hawaiian Airlines' Airbus A330s. The airline will also debut a new business-class product, Aurora Suites, on its Boeing 787 and 737 MAX 10. The suites will feature sliding privacy doors, updated tech, and direct aisle access. Passengers flying in Aurora Suites will have access to the airline's new premium check-in facility and the Aurora Lounge, which will include a la carte table-service dining and shower suites.

Why it matters

These upgrades will enhance the travel experience for Alaska and Hawaiian Airlines passengers, offering a more premium and comfortable experience on key routes.