Nio Launches 666‑Unit Firefly Limited Edition at 13% Premium

Chinese electric‑vehicle maker Nio has announced a limited run of 666 special‑edition Firefly hatchbacks, each priced 13% above the model’s standard rate. The company cites the numbers 666 and 13 as culturally loaded, hoping the edition will turn their reputations into a marketing advantage. The 666‑unit run is expected to be sold through Nio’s direct‑to‑consumer channels, with the higher price reflecting a premium for exclusivity and design tweaks. The move signals Nio’s intent to differentiate its lineup in a crowded EV market, though consumer uptake remains uncertain as the brand tests a niche pricing strategy.