Airbnb Appoints Former Booking.com Hotel Executive as Chief Business Officer

Airbnb has named Pepijn Rijvers, former Booking. com hotel boss and Viator president, as its new Chief Business Officer. Rijvers brings extensive experience in hotel operations, marketing, and tours and activities from his previous roles. The appointment follows Airbnb’s strategy to expand its boutique hotels portfolio, leveraging Rijvers’ industry connections and operational expertise to accelerate growth. Airbnb’s leadership signals a focused push into the boutique hospitality segment, aiming to increase its market share and diversify its accommodation offerings.