Wisconsin Tops Google Beer Search Rankings for Second Year, Midwest Remains Strong

A new Innerbody Research analysis of a year’s Google Trends data shows Wisconsin again ranked highest in beer‑related searches, confirming its status as America’s beer capital. The study labels the Midwest a "beer belt," with Kansas, Nebraska, Iowa, North Dakota, South Dakota and Missouri all in the nation’s top ten and every Midwestern state in the top 20. Wyoming led the West with the second‑highest score, followed by Kansas, Nebraska and Iowa. States on the Pacific coast—Alaska, Washington, California, Oregon and Hawaii—fell into the bottom ten. Brand‑specific searches reflected historic market entry: Miller dominated Wisconsin, Budweiser led St. Louis, and Michelob Ultra topped searches nationwide, especially in Alabama, Nevada and Oklahoma. Michelob Ultra also overtook Bud Light and Modelo Especial to become the U. S. top‑selling beer by volume this year. While search interest does not perfectly mirror sales, the data signals growing enthusiasm for certain brands and regions, offering breweries a clearer map for future marketing and product placement.