AUTO · VERIFIED DEVELOPMENT
BMW Art Cars Exhibition Sets Attendance Record
WHY IT MATTERS
This record-breaking attendance underscores the enduring appeal of the BMW Art Cars, a testament to the brand's commitment to innovation and art. The exhibition's digital components will likely inspire new ways for fans to engage with the art, further expanding its global reach.
What happened
The BMW Art Cars exhibition, held at BMW Welt, has concluded with a record-breaking attendance of over 120,000 visitors. The event showcased all 20 BMW Art Cars together for the first time, featuring Olafur Eliasson's 'BMW H2R Project' as a special highlight.
The exhibition also introduced new digital experiences through the BMW Welt App and BMW Panoramic iDrive.
The BMW Art Cars remain accessible worldwide via exhibitions and digital channels, allowing fans to engage with the art and innovation.
PRIMARY SOURCES
Anniversary exhibition “BMW ART CARS – 20 ARTISTS, 50 YEARS OF INNOVATION. REUNITED AT BMW WELT” concluded on 31 August with a record-breaking attendance of over 120,000 visitors.
BMW Group (manufacturer statement) · BMW Group PressClub terms; link and attribution only