TECHNOLOGY · VERIFIED DEVELOPMENT
Apple Cuts Over 200 Jobs from Vision Pro and Siri Teams
WHY IT MATTERS
The cuts reflect Apple’s reassessment of its spatial computing and AI initiatives, potentially reshaping the future of its Vision Pro ecosystem and Siri services.
What happened
Apple announced the elimination of more than 200 positions across its Vision Pro and Siri divisions, including the near‑complete shutdown of the Vision Pro gaming team and a reduction in staff creating immersive content. The company said the layoffs are part of a strategy to "evolve our business to deliver the best experiences for our users," while noting that new roles will be created.
The Vision Pro, launched in early 2024 at $3,499, has been a key focus of Apple’s spatial computing push.
The move signals a shift in the company’s priorities for its mixed‑reality and AI products.
DEVELOPING STORY
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PRIMARY SOURCES
Apple is laying off staffers working on the Vision Pro and Siri
The Verge · Jay Peters · Discovery only; Vox Media copyright terms apply