Apple Raises Apple TV Subscription Fees by Up to 20%

Apple has raised its Apple TV subscription price, increasing the monthly fee by $2 to $15 and the annual fee by 20% from $99 to $119. The company will give current subscribers a one‑month notice before the new rates take effect. This follows a series of price hikes, with the previous monthly increase in August 2025 raising the fee from $10 to $13, and earlier monthly increases in October 2023 and October 2022. Apple TV launched in 2019 at $5 per month. The latest adjustment reflects the platform’s continued pricing strategy and will affect all existing and new subscribers.