BUSINESS · VERIFIED DEVELOPMENT
Credit Card Users Miss Out on Rewards
WHY IT MATTERS
Credit card issuers stand to gain millions in revenue by helping customers redeem rewards points, highlighting the need for better rewards program design and customer education.
What happened
A recent analysis suggests that many credit card users are not maximizing the value from their cards. According to a study, a significant portion of cardholders are not redeeming their rewards points or taking advantage of other benefits.
This is largely due to a lack of awareness about the rewards programs and how to use them effectively. As a result, card issuers are losing out on potential revenue.
To address this issue, some banks are introducing simplified rewards programs and offering personalized recommendations to help customers make the most of their cards. This move is expected to increase customer engagement and loyalty.
PRIMARY SOURCES
Are you maximising value from your credit card?
The Economic Times · Discovery only; publisher copyright terms apply
CORRECTIONS & UPDATES
- Revision 1 · Initial ingestion · Sep 21, 2026, 5:30 AM
- Revision 2 · Source update detected · Sep 21, 2026, 5:30 AM