Field & Stream Lodge Expands with Two New Conversions in Bend and Big Bear

Field & Stream Lodge, the outdoor‑focused hotel brand launched in 2023, has announced two new conversions in Bend, Oregon, and Big Bear, California, slated to open in 2028. The additions follow the brand’s first property and represent the second and third projects in its growth plan. Starwood Capital and AJ Capital, the investors behind the brand, note that high capital costs are shaping the pace of expansion and brand development. The company’s strategy involves converting existing hotels into the Field & Stream Lodge format, a move that allows it to leverage existing infrastructure while adding a distinct outdoor‑themed experience. The 2028 openings will mark the brand’s first foray into the West Coast market, extending its presence beyond its original launch location. The brand’s cautious rollout reflects the significant investment required to rebrand and refurbish properties, a factor that will influence how quickly Field & Stream Lodge can scale nationwide.