TRAVEL · VERIFIED DEVELOPMENT
Black Tomato Founders Sell 75% of Shares to Employee Ownership Trust, Retain Control
WHY IT MATTERS
The deal gives Black Tomato founders liquidity, potential tax savings, and a model that could boost employee engagement and stability in the competitive travel industry.
What happened
Black Tomato’s co‑founders have divested 75 % of their equity to an Employee Ownership Trust, securing liquidity while preserving decision‑making authority. The move also positions the founders for a potential tax advantage under current legislation.
By channeling the majority stake into an employee‑owned vehicle, Black Tomato signals a commitment to aligning staff interests with the company’s long‑term vision. The transaction leaves the founders in control of strategic direction, ensuring continuity for clients and partners.
While the deal’s financial details remain undisclosed, the structure suggests a blend of growth financing and employee empowerment that could set a precedent for other boutique travel brands.
PRIMARY SOURCES
Black Tomato Founders Sell 75% to Employee Ownership Trust — But Keep Control: Exclusive
Skift · Tasmin Lockwood · Discovery only; publisher copyright and subscription terms apply