Booking Holdings' B2B Dominance Surprises, Signals Shift in OTA Landscape

Booking Holdings’ B2B operations have been revealed to be far larger than the travel industry previously understood, according to a Skift analysis. The company’s in‑process reorganization is expected to alter the competitive balance among online travel agencies (OTAs). While the exact scale of the B2B business remains unclear, the implication is that Booking now commands a more substantial share of room nights than competitors like Expedia. For travel suppliers and agencies, this development suggests a need to reassess partnership terms and pricing models. The shift could also influence how OTAs structure their own B2B offerings and negotiate with hotel partners.