BYD Launches Largest UK Sales Push, Slashing Prices on PHEVs and EVs

BYD has announced its biggest‑ever sales campaign in the United Kingdom, offering more than $3,000 off a selection of plug‑in hybrids and fully electric vehicles. The promotion is aimed at boosting the company’s presence in a market that is rapidly expanding its electric‑vehicle fleet. While the exact models and discount details remain limited, the move signals BYD’s intent to compete more aggressively with established European brands. The discount could make BYD’s vehicles more attractive to price‑sensitive consumers and may prompt rivals to adjust pricing or introduce new incentives. The campaign is set to run for a limited period, creating a short‑term window of opportunity for buyers.