Nigeria's Creative Sector Expands Amid Calls for Greater Government Support

Nigeria’s creative sector, dubbed the orange economy, is growing steadily, driven by a surge in film, music, fashion and digital media output. Analysts note that the industry’s expansion has added jobs and attracted foreign investment, yet it remains hampered by limited infrastructure, inconsistent funding and regulatory hurdles. The Punch Nigeria analysis applauds the sector’s resilience but stresses that without targeted government policies—such as streamlined licensing, tax incentives and investment in creative hubs—its full economic potential will stay unrealized. The report urges policymakers to create a supportive framework that can sustain the sector’s momentum and integrate it more fully into the national economy.