TECHNOLOGY · VERIFIED DEVELOPMENT
Judge Rejects Google Breakup, Opts for Behavioral Remedies
WHY IT MATTERS
The decision preserves Google’s ad platform while aiming to curb anti‑competitive practices, potentially reshaping online advertising dynamics and influencing how advertisers and publishers compete.
What happened
US District Court Judge Leonie Brinkema declined the Justice Department’s request to force Google to sell parts of its ad‑tech business. Instead, she will adopt most of the behavioral changes proposed by the parties, with some modifications.
The judge’s opinion will not be made public until the parties meet to work out any additional revisions and to review confidential information that must be redacted.
Proposed remedies could include restricting Google from using self‑preferencing ad auction tactics or allowing third‑party…
PRIMARY SOURCES
Google dodges another breakup attempt
The Verge · Lauren Feiner · Discovery only; Vox Media copyright terms apply