Google Unveils Universal Shopping Cart Ahead of Holiday Season

Google has rolled out its Universal Cart in the United States, making it available through the Gemini app and Google Search. The feature, first previewed at Google’s I/O event in May, lets users add items from multiple retailers into a single, unified cart that works across Google’s platforms. By consolidating products in one place, the tool aims to help shoppers stay organized and potentially save money as they prepare for Black Friday and the broader holiday shopping season. The launch highlights Google’s push to embed AI‑driven convenience into everyday online shopping experiences.