TECHNOLOGY · VERIFIED DEVELOPMENT
Cards Against Humanity Plans Monument to Elon Musk Near Starbase, Texas
WHY IT MATTERS
The initiative highlights how satire and public stunts can shape discourse around influential tech leaders, raising questions about the intersection of humor, activism, and corporate influence in contemporary media.
What happened
Cards Against Humanity, the company behind the popular card game, is launching a crowdfunding campaign to build a grand monument to Elon Musk on a parcel of land it owns near SpaceX’s Starbase in Texas. The project, described as a “perfect monument to force a moment of introspection upon the world’s richest, ugliest little bitch,” is intended to provoke Musk into questioning his own status and relationships. The company’s founder, Brendan Smialowski, has stated that the monument’s purpose is to make Musk wonder, for a brief moment, ‘Wait, am I a sad little bitch with no friends?’
The stunt follows Cards Against Humanity’s history of provocative public actions. In 2017, the company purchased the same land to disrupt President Donald Trump’s plans to build a U.S./Mexico border wall. In 2024, it sued SpaceX over an undisclosed issue, further cementing its reputation for using legal and public relations tactics to challenge powerful entities.
The monument will be funded through the company’s typical vulgar and irreverent style, and it is expected to attract attention from both Musk’s supporters and critics alike. While the project’s exact design and timeline remain undisclosed, the announcement has already sparked debate about the limits of satire and the influence of corporate activism on high-profile tech figures.
PRIMARY SOURCES
Help build a monument to that ‘sad little bitch’ Elon Musk
The Verge · Jess Weatherbed · Discovery only; Vox Media copyright terms apply