TECHNOLOGY · VERIFIED DEVELOPMENT
2027 Range Rover Electric Makes Debut with Starting Price of $138,000
WHY IT MATTERS
The 2027 Range Rover Electric's competitive pricing and modern safety features may attract new customers to the brand, potentially increasing demand for electric vehicles in the luxury market.
What happened
Jaguar Land Rover has unveiled the 2027 Range Rover Electric, a new battery-electric vehicle variant that joins the internal combustion and plug-in hybrid Range Rovers. The electric Range Rover is priced at $138,000, making it about half the cost of a restomod and offering 21st-century safety systems. The vehicle's design is virtually identical to other Range Rovers, with a slightly more aerodynamic front grille and aero-efficient wheels.
The electric model can be distinguished by the lack of tailpipes and a flat underbody. Jaguar Land Rover has reported 80,000 hand-raisers for the electric Range Rover, with 70% from North America and 20% already owning an EV.
The company aims to make the electric Range Rover a Range Rover first and an EV second. Ars Technica was provided with flights and accommodation to visit the factory and drive the vehicle, with no paid editorial content accepted.
PRIMARY SOURCES
Here's our first look—and drive—of the 2027 Range Rover Electric
Ars Technica · Jonathan M. Gitlin · Discovery only; Condé Nast copyright terms apply