Cyprus Airports Push for Year‑Round Tourism

Hermes Airports is intensifying its campaign to diversify Cyprus’s tourism calendar beyond the traditional summer peak. At the Tourism Seasonality Summit in Rimini, the operator outlined a strategy that pairs airlines and tourism operators to boost passenger numbers during shoulder and winter months. The plan focuses on inland and rural attractions, gastronomy, sporting events and conferences to create new travel motivations. Data presented at the summit showed winter traffic already accounts for more than a quarter of total passenger traffic, signalling a shift in demand patterns. While artificial intelligence will help identify niche markets, the summit emphasized that authentic experiences and stronger air links remain essential to sustaining year‑round tourism.