Hilton CIO Warns AI Agents Threaten OTAs, but Hotels Stand to Gain

Hilton’s chief information officer, Michael Leidinger, has warned that the rise of AI‑powered travel agents could spell a real threat for online travel agencies (OTAs). In a recent Skift interview, Leidinger noted that while AI agents will likely still charge commissions, the shift could reduce OTA traffic and benefit hotels directly. By funneling more travelers to Hilton’s own website and mobile app, the chain could capture a larger share of bookings and associated revenue. Leidinger emphasized that the decline in OTA traffic would not only lower commission costs but also give hotels greater control over the customer experience. The move reflects a broader industry trend toward direct distribution as technology reshapes how travelers plan and book trips.