New Zealand to Cut Red Tape for Dietary Supplement Exports

New Zealand’s Ministry for Primary Industries has announced proposals to modernise rules for dietary supplement exporters. The current framework forces exporters to satisfy both New Zealand’s labelling and composition standards and each destination market. The new approach would allow companies to comply only with the importing country’s requirements, eliminating duplicate certification. Under the draft, exporters could make therapeutic claims that meet the destination’s rules and would be exempt from New Zealand’s limits on food additives and daily vitamin and mineral doses. Products exempt under the new rules would be restricted to overseas sales and could not be sold domestically. The proposal follows a November 2025 consultation with the sector’s largest industry body, which represents 80 % of the market and voiced strong support. Draft regulations are being prepared for Cabinet approval.