Instagram Launches ‘Features’ to Expand Long‑Form Horizontal Video

Instagram has announced a new initiative called “Features,” a push into long‑form horizontal video that the platform will support in the coming months. The move follows a long‑standing hesitation from Instagram chief Adam Mosseri, who said he had resisted adding long‑form content because it could shift the site away from its core purpose of connecting friends. Mosseri explained that longer videos might reduce engagement with the platform’s traditional Reels, photos, and carousel posts, potentially lowering likes and shares. He was joined in the announcement by VP of product Tessa Lyons, who highlighted the technical and design work behind the new format. The change signals Instagram’s intent to compete more directly with YouTube and other video‑centric services.