Instagram Launches AI Creative Assistant in Edits App to Guide Content Creation

Instagram has added a new AI‑powered “creative assistant” to its standalone Edits app. The tool pulls data from a user’s Instagram account—including likes, views, video retention, and shares—to offer real‑time feedback on posts. Creators can ask open‑ended questions such as what’s trending, why one video performed better than another, or which content resonated most with their audience. The assistant analyzes performance metrics and suggests changes to improve engagement. By integrating these insights directly into the editing workflow, Instagram aims to help creators craft more effective content without leaving the app.