Instagram Tightens Rules on Hidden AI Influencers

Instagram announced new limits on undisclosed AI profiles, restricting their reach in feeds and stories. The change follows growing frustration over AI influencers that do not reveal their artificial nature. Under the updated policy, accounts that fail to label themselves as AI will see reduced visibility. Instagram said the move is part of a broader effort to address misinformation and improve transparency on the platform. The new limits will apply immediately to all undisclosed AI accounts, curbing the spread of deceptive content without explicit disclosure.