Instinct’s Text‑Based AI Agent Gains Buzz Amid Big‑Tech Competition

In August, the startup Instinct introduced its AI agent with a minimalistic launch—invite‑only, no marketing, and a bare‑bones website. Despite the low‑profile rollout, the agent quickly became the most talked‑about AI tool, praised for its simple text‑message interface that can book DMV appointments and send follow‑up emails. The buzz intensified when larger firms entered the space with similar products: Muse appeared first, followed by Dots. With these big‑tech entrants offering comparable capabilities, Instinct’s early‑adopter advantage faces uncertainty. The company’s future will hinge on whether its streamlined, user‑friendly approach can compete against the resources and brand reach of the larger players.