TECHNOLOGY · VERIFIED DEVELOPMENT
ICANN Opens Applications for New AI‑Focused Top‑Level Domains
WHY IT MATTERS
The launch of AI‑themed TLDs reflects the tech industry’s push to embed artificial intelligence into brand identity, offering companies a new way to signal innovation and differentiate in a crowded digital marketplace.
What happened
For the first time in years, the Internet Corporation for Assigned Names and Numbers (ICANN) has begun accepting applications for new top‑level domains (TLDs). 1,615 applications from 481 applicants have already been submitted. The trend is unmistakably AI‑centric: ten companies, including Meta and OpenAI, have applied for the .
agent domain, seven—including OpenAI—have applied for . agi, and six—including OpenAI—have applied for .
asi. These new suffixes signal a growing desire among tech firms to brand themselves directly with AI‑related identifiers, potentially reshaping how services are marketed and discovered online.
PRIMARY SOURCES
It appears .agent and .agi are about to be the hot new domains
The Verge · David Pierce · Discovery only; Vox Media copyright terms apply
CORRECTIONS & UPDATES
- Revision 1 · Initial ingestion · Oct 7, 2026, 7:30 PM
- Revision 2 · Source update detected · Oct 7, 2026, 7:30 PM