Ixigo Tests Packaged Train Tours, Eyes New Product Category

In a low‑risk experiment, Indian OTA Ixigo has begun offering IRCTC‑curated train trips on its platform, sidestepping the need to build and run its own tours. By testing demand first, the company can gauge traveler interest before committing to a full‑scale product launch. If the pilot proves popular, packaged tours could become Ixigo’s next major revenue stream, expanding its portfolio beyond simple booking tools. The move signals a broader trend in the travel industry where OTAs are exploring bundled experiences without the overhead of tour operations. The outcome will inform how other online travel agencies approach product diversification and partnership models.