JetBlue Launches Domestic First‑Class Seats to Boost Profits

JetBlue has introduced a new first‑class product on its domestic network, featuring wider seats built with mattress‑foam cushions, a selection of customized cocktails, and tailored meals. The airline says the upgrade is part of a broader strategy to reverse a string of unprofitable quarters. By offering a premium experience on short‑haul flights, JetBlue hopes to attract higher‑yield passengers and increase revenue per seat. The company has not yet released financial projections, but the move signals an effort to shift its domestic business model toward higher‑margin services.