TECHNOLOGY · VERIFIED DEVELOPMENT
Apple CEO John Ternus Teases 'Huge Launch' Ahead of September 9th Event
WHY IT MATTERS
The September 9th event will likely have a substantial impact on the tech industry, with Apple's new iPhone models potentially setting a new standard for smartphone design and functionality.
What happened
In his first staff memo as Apple CEO, John Ternus expressed gratitude to predecessor Tim Cook and hinted at a significant upcoming launch.
The event, scheduled for September 9th, is expected to unveil new iPhone models, including the rumored foldable iPhone Ultra and iPhone 18 Pro.
Ternus also mentioned 'incredible products already in the works' and hinted at future innovations.
DEVELOPING STORY
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PRIMARY SOURCES
John Ternus sends first memo as Apple CEO teasing a ‘huge launch next week’
The Verge · Stevie Bonifield · Discovery only; Vox Media copyright terms apply