WORLD · VERIFIED DEVELOPMENT
Consumer Commission Orders Rs 31,500 Payout to Kalyan Silks Over Misleading Onam Ad
WHY IT MATTERS
The ruling reinforces advertising transparency, protects consumers from deceptive claims, and sets a precedent for retailers to disclose terms clearly.
What happened
A consumer commission has ordered Kalyan Silks to pay a total of Rs 31,500 for a misleading Onam advertisement. The retailer was directed to pay Rs 1,500 for the ad itself, plus Rs 25,000 in compensation and Rs 5,000 for litigation costs.
The commission found that the ad’s prominent claim of immediate shopping benefits was deceptive because the benefits were conditional and delayed, and the fine‑print conditions were ignored.
Kalyan Silks must also provide durable invoices and ensure that future promotions are clear and transparent.
PRIMARY SOURCES
Kalyan Silks’ Rs 1,500 Onam ad misleading; consumer court orders Rs 31,500 payout
The Times of India · SAURABH THAKUR · Discovery only; publisher copyright terms apply