Lamborghini Draws on Bullfighting Books for New Model Names

At the heart of Lamborghini’s naming process in Sant’Agata Bolognese, the company’s executives consult bullfighting books whenever a new model is ready to be christened. The practice, rooted in the brand’s Italian heritage, reflects a deliberate link between the fierce symbolism of the bull and the performance ethos of the cars. Each new name emerges from pages that chronicle historic bullfights, underscoring a cultural narrative that the company embraces as part of its identity. The tradition continues as Lamborghini prepares its next generation of vehicles, ensuring that each title carries the weight of both sport and story.