SPORTS · VERIFIED DEVELOPMENT
London City Lionesses Secure Record-Breaking Shirt Deal
WHY IT MATTERS
This record-breaking deal sets a new standard for women's football, paving the way for further investment and growth in the sport.
What happened
London City Lionesses owner Michele Kang has announced a significant milestone for the women's game, securing the biggest shirt sponsorship deal in the women's game. This achievement surpasses some deals in the Premier League, a top-tier men's league in England.
Kang's statement highlights the growing recognition and investment in women's football. The exact terms of the deal remain undisclosed, but its impact on the women's game is undeniable.
As the women's game continues to gain momentum, this deal serves as a testament to its increasing popularity and commercial appeal.
PRIMARY SOURCES
London City shirt deal beats some in Premier League - Kang
BBC Sport · Discovery only; BBC commercial RSS use requires permission · Source updated