TECHNOLOGY · VERIFIED DEVELOPMENT
MapQuest Surges to No. 1 U.S. App After Rejecting 'Lake America' Name
WHY IT MATTERS
MapQuest's success highlights the power of brand identity and user loyalty in the face of controversial changes, with users choosing to support the app that stood by its original name.
What happened
MapQuest has become the top U. S. app on Apple's App Store after resisting the renaming of the Great Lakes to 'Lake America' as proposed by former President Trump.
The app's downloads surged, with over half of its 2026 U. S. downloads occurring in just six days.
This significant increase in popularity has propelled MapQuest to the top spot, surpassing other popular apps. The exact number of downloads is not specified in the source, but the impact on the app's ranking is clear. MapQuest's decision to maintain its original name has clearly resonated with users, contributing to its rise in the App Store rankings.
PRIMARY SOURCES
MapQuest is now the No. 1 U.S. app after bucking Trump’s ‘Lake America’ renaming
TechCrunch · Sarah Perez · Discovery only; publisher copyright terms apply