Marketing Automation with GitHub Copilot

Marketing teams at GitHub Japan and Korea have automated event planning and follow-up tasks using GitHub Copilot. The system starts with a conversation between the user and GitHub Copilot, where the user inputs event details and the tool proposes a campaign name, drafts invitation emails, and asks questions based on a team runbook. The conversation is then reflected in a GitHub Issue, which serves as the unit of work. The Issue is then processed by GitHub Actions workflows, which automate tasks such as duplicating landing pages, generating UTM-tagged links, and producing invitation emails. This system has reduced the time spent on event planning and follow-up tasks from days to minutes.