Kylian Mbappé Ends Nike Deal, Joins Swiss Brand On for Football

France captain Kylian Mbappé has concluded a long‑standing partnership with Nike and signed a new contract with Swiss sportswear company On, marking the brand’s entry into football. The move follows a period of growing interest from European sportswear firms in expanding beyond running and casual wear. Mbappé’s switch signals a strategic pivot for On, positioning the company to leverage his global profile and the high visibility of international football to accelerate market penetration. For Nike, the loss of a marquee athlete may prompt a reassessment of its football‑centric marketing strategy. The deal underscores the fluid nature of athlete endorsements and the increasing competition among apparel brands to secure top talent in the sport’s most lucrative categories.