WORLD · VERIFIED DEVELOPMENT
Negros Trade Fair 2026 Sees Record-Breaking Attendance and Sales
WHY IT MATTERS
The Negros Trade Fair's success demonstrates the growing demand for local products and the importance of supporting small businesses and MSMEs in the region.
What happened
The 40th Negros Trade Fair, held at SMX Convention Center Aura from September 22 to 27, welcomed 79,512 visitors, more than double last year's attendance. The fair featured 126 exhibitors across 177 booths, showcasing the Negros Island Region's food, fashion, crafts, home finds, and travel stories.
Strong foot traffic led to significant sales, with reported sales totaling nearly P118 million, a 39% increase year on year. The food section was particularly popular, with several exhibitors selling out early.
The fair also highlighted the meeting of legacy and new energy, with heritage brands and younger founders showcasing their products and stories.
PRIMARY SOURCES
Negros Trade Fair 2026 doubles last year’s attendance at SMX Aura
Rappler · BrandRap Team · Discovery only; publisher copyright terms apply
CORRECTIONS & UPDATES
- Revision 1 · Initial ingestion · Oct 6, 2026, 11:45 AM
- Revision 2 · Source update detected · Oct 6, 2026, 11:45 AM