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TECHNOLOGY · AI-ASSISTED SUMMARY

Nintendo Confirms No Further Price Hikes for Switch 2

WHY IT MATTERS

Nintendo's decision not to raise the Switch 2's price further may influence consumer purchasing decisions and impact the company's sales performance in the coming months.

What happened

Nintendo president Shuntaro Furukawa has stated that the company is not planning any additional price changes for the Switch 2, following a $50 price increase earlier this year. The Switch 2's starting price now stands at $499. This announcement comes as Nintendo reported a 37.4 percent year-over-year decline in Switch 2 sales. Despite the sales drop, Furukawa expressed confidence in the company's ability to secure sufficient quantities of memory, citing no major change in the memory situation. This development is significant as it provides clarity on the Switch 2's pricing strategy, which may impact consumer purchasing decisions. Nintendo's ability to secure memory supplies is also crucial for maintaining production levels and meeting demand. The company's earnings report highlights the challenges it faces in the current market, but Furukawa's statements suggest a commitment to stability and consistency in the Switch 2's pricing.

LINKED SOURCES

Nintendo says it’s not planning another Switch 2 price hike

The Verge · Stevie Bonifield · Discovery only; Vox Media copyright terms apply

AI-assisted summary · THELAST.NEWSRevision 11 linked source

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