Ole Miss Fans Open College GameDay with Vulgar Chant for Lane Kiffin

At the start of ESPN’s College GameDay broadcast, Ole Miss students erupted in a vulgar chant, calling out former coach Lane Kiffin as he returned to Oxford for the LSU showdown. The chant, which included the phrase “HE’S DUST,” reflected the anger of fans who felt betrayed after Kiffin left the program a year earlier to take the LSU head‑coach position. The morning’s atmosphere was charged: the national guard was on standby, police presence had tripled, and hotel rates in the area had surged into the quadruple‑digits. The event underscored the intense rivalry between the two schools and the emotional stakes of the upcoming primetime game. The scene set the tone for a highly anticipated matchup that carries significant implications for both programs’ national standings.