Pabst CEO Offers $20,000 Reward to Recover Stolen Truckload of PBR

Pabst Brewing Company’s CEO, Greig DeBow, announced on TikTok that the company is offering up to $20,000 for information that leads to the recovery of 1,602 cases of Pabst Blue Ribbon (PBR) that vanished from a Montclair, California, warehouse on August 17. The shipment, weighing roughly 40,000 pounds, was lost in a cargo‑theft incident that police are investigating. DeBow set a deadline of September 9 for the return of the beer and urged anyone with details—such as vehicle or driver information—to contact Pabst at hotline@pabst. com or Montclair Police at 909‑621‑4771. The company stresses the theft is not a publicity stunt and that the reward may help break the case.