AUTO · VERIFIED DEVELOPMENT
Polestar Unveils New Design Language for Future Models
WHY IT MATTERS
This new design direction could help Polestar appeal to a broader market, potentially increasing its sales and competitiveness in the electric vehicle segment.
What happened
Polestar has revealed its new design direction, showcasing a sleeker and more aerodynamic look for its upcoming models. The new design language, as seen in the Formula 2030 concept, features a more streamlined approach to the Dual Blade headlights and a focus on clean surfacing.
According to the designer, this new look is intended to appeal to a wider audience and not scare off potential buyers.
The new design will be applied to the next-generation Polestar 2 and Polestar 7 models.
PRIMARY SOURCES
Polestar Has A New Look, And It Won’t Scare Buyers, Designer Says
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