Polestar Partners with Oxford to Quantify Driver Experience in Performance EVs

Polestar is collaborating with researchers at the University of Oxford to develop a new way of measuring the impact of high‑performance electric vehicles on drivers. While the automotive industry traditionally benchmarks performance with metrics such as acceleration, top speed, and lap times, Polestar aims to go beyond these numbers. The company’s initiative seeks to capture how the thrill of driving a fast car translates into the driver’s sensations and emotions, potentially offering a more holistic view of performance. This research could help manufacturers design vehicles that not only accelerate quickly but also deliver a more engaging and satisfying driving experience.