Premium TV Shipments to Rise as Component Costs Push Manufacturers Toward Higher‑End Models

Research from Omdia projects global shipments of premium televisions—defined as models priced above $1,000—to climb 9.3 % in 2027, even as the overall TV market shrinks by 1 %. North America is expected to lead the premium segment, with a 21.9 % year‑on‑year increase. The shift is driven by rising component costs and memory shortages that squeeze margins on lower‑priced units. For a 65‑inch LCD TV priced at $300, even a modest rise in memory costs can erode profitability or force a price hike, whereas the same cost represents a smaller share of a premium model’s price. Omdia notes that manufacturers are prioritising premium products to protect long‑term value and hardware margins. Display innovations such as RGB LED backlights are set to dominate premium revenue—forecast to reach 49 % of global premium TV revenue by 2030—while conventional LCD backlights are expected to fall to just 2 % of that market. "Component supply constraints are influencing TV manufacturers’ product strategies," said Patrick Horner, Omdia’s TV set research practice leader.