TECHNOLOGY · AI-ASSISTED SUMMARY
Roku Enters OLED Market with Affordable TVs
WHY IT MATTERS
The Roku Pro Series offers a budget-friendly OLED option, expanding consumer choices in the midrange market and potentially disrupting the competition.
What happened
Roku has launched its first OLED TV, the Roku Pro Series, undercutting midrange competition. The 120Hz panel supports Dolby Vision and HDR10 Plus, and features auto low latency mode, FreeSync Premium, and VRR for gaming.
A backlit remote is included, with a remote finder button to locate it when misplaced.
The Pro Series LX, launching next month, is about twice as bright as the regular Pro Series and supports 144Hz VRR.
LINKED SOURCES
Roku’s first OLED TVs undercut the midrange competition
The Verge · John.Higgins · Discovery only; Vox Media copyright terms apply
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