SCIENCE · VERIFIED DEVELOPMENT
Samsung Launches Galaxy Z Fold 8 Ad Featuring Tim Cook Look‑Alike
WHY IT MATTERS
The ad underscores Samsung’s aggressive marketing push to capture attention during Apple’s launch cycle, directly challenging Apple’s brand narrative and potentially swaying consumers toward foldable devices.
What happened
Samsung New Zealand released a promotional video for the Galaxy Z Fold 8 that stars a man named Tim Cook from Palmerston North, a look‑alike of Apple’s former CEO. The ad mimics Apple’s cinematic launch style, with the actor proclaiming, “the future is here,” and includes a playful nod to Apple’s Tim Cook by referencing his recently updated profile picture.
The timing of the release coincides with Apple’s announcement of the iPhone Duo, positioning Samsung’s foldable phone as a direct competitor in the high‑profile launch window.
The campaign uses the hashtag #SwitchToGalaxy and is part of Samsung’s broader strategy to highlight the Galaxy Z Fold 8’s features through a high‑visibility, Apple‑inspired narrative.
PRIMARY SOURCES
Samsung says ‘Tim Cook’ bought a Galaxy Fold
The Verge · Stevie Bonifield · Discovery only; Vox Media copyright terms apply