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Banyan Group Secures Majority Stake in Newmark, Adding 26 African Hotels

WHY IT MATTERS

The move extends Banyan’s reach into Africa’s expanding safari market, creating new revenue streams and positioning the group to benefit from rising demand for nature‑based travel.

What happened

Singapore‑based Banyan Group, the owner of the Banyan Tree brand, has taken a majority stake in Newmark, a Cape Town‑based safari and lodge operator. The transaction is asset‑light, bringing fee income rather than physical property into Banyan’s portfolio. The deal expands the group’s footprint to 26 hotels across Africa, giving it a foothold in safari and nature hospitality. By integrating Newmark’s operations, Banyan will broaden its offerings and tap into the growing demand for premium nature‑based travel in the region. The acquisition positions the company to leverage its brand equity and operational expertise in a market that is attracting increasing international visitors.

PRIMARY SOURCES

Singapore’s Banyan Group Buys Newmark to Add 26 Hotels in Africa

Skift · Sean O'Neill · Discovery only; publisher copyright and subscription terms apply

CORRECTIONS & UPDATES

  1. Revision 1 · Initial ingestion · Sep 17, 2026, 3:15 PM
  2. Revision 2 · Source update detected · Sep 17, 2026, 3:15 PM
  3. Revision 3 · Source update detected · Sep 17, 2026, 3:15 PM
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