Amadeus Leader Calls for Open Travel Ecosystems Ahead of Skift Global Forum

At the Skift Global Forum this September, Decius Valmorbida, President of Travel at Amadeus, will argue that the travel industry’s focus on closed ecosystems limits growth. He contends that competitors should cooperate on shared infrastructure—what he calls the ‘plumbing’—to expand the market for all players. Valmorbida’s view is that open, shared foundations can increase the overall pie rather than each company fighting for a slice. The forum will serve as a live test of whether rival platforms are willing to collaborate on such open systems, with industry leaders expected to discuss concrete partnership models.