Steve Case to Discuss Protecting ‘Friction’ in AI‑Driven Travel at Skift Global Forum

At this week’s Skift Global Forum, Steve Case will address a paradox at the heart of the travel industry’s AI transition: whether certain elements will become abundant or remain scarce. Case argues that his investment strategy hinges on deploying AI where it can scale abundance, while channeling capital into preserving the friction that still matters to travelers. He contends that the industry’s real task is to safeguard those human‑touchpoints that cannot be fully automated. The forum will explore how travel companies can balance rapid AI adoption with the need to maintain personalized service and authentic interactions. Case’s perspective invites leaders to rethink which aspects of the travel experience should be protected from automation to sustain quality and trust.