Virgin Atlantic's CEO on Human Touch in Travel

Virgin Atlantic's CEO, Corneel Koster, is focusing on the human aspect of travel, emphasizing the importance of a great crew in creating a sense of belonging. This approach contrasts with the increasing use of AI in the booking process. At the upcoming Skift Global Forum, Koster will discuss how Virgin Atlantic is backing this strategy with premium cabins and scenario-planning discipline. The airline is betting on the emotional connection between passengers and crew, which Koster believes will set it apart in a market dominated by technology. By prioritizing the human experience, Virgin Atlantic aims to create a unique selling point in a competitive industry.