Discovery+ Raises Prices for New Subscribers by Up to 20%

Discovery+, the Skydance‑owned streaming platform that specializes in reality shows and documentaries, has increased its subscription rates. Ad‑free plans for new customers now cost $12 per month, up from $10, while ad‑based plans rise to $7 from $6. The hike takes effect immediately for anyone signing up today. Existing subscribers will receive a 30‑day notice before the new rates apply, with the first adjusted bill due on November 12. The change reflects the service’s ongoing effort to align pricing with its content strategy and market positioning.