Passenger In-Car Screens Underused, Study Finds

Automakers have long promoted passenger screens as a key infotainment feature, but a recent study shows that many drivers never use them, and those who do often face usability problems. The research indicates a disconnect between marketing assumptions and actual consumer behavior. With a significant portion of users ignoring the screens and the rest encountering technical or interface issues, the value proposition of these displays is called into question. The findings suggest that automakers may need to reassess the cost-benefit of investing in passenger screens and consider reallocating resources toward features that users actively engage with.