Google/Xreal Cuts Price on Aura AR Glasses Ahead of Launch

Google and its partner Xreal announced that the Aura AR glasses will be available for $1,099 through the end of the year, a reduction from the $1,279 price that Xreal had set for early pre‑orders last month. The lightweight 95‑gram headset pairs with a tethered Android XR compute puck and supports multiple virtual screens. The Aura offers one of the widest fields of view among transparent AR glasses, positioning it as a direct competitor to Meta’s upcoming VR glasses. The price cut appears aimed at making the Aura more attractive in a market where Meta’s product is a strong benchmark. Consumers can now purchase the Aura at a lower entry price as the company prepares for its public launch.